production design art direction
I see my work as design in the service of a story. As a production designer or supervising art director, I work as a visual designer of the story. But, parallel to that, I also work as an architect and set designer of the spaces and as a visual anthropologist of the world. So, there are three streams that are flowing simultaneously in any work that I do. The text and my collaborators form the foundation of my design work.
When I build a design team, I look for collaborators. I want members who have creative independence. I seek those with tremendous abilities in craft, reliability and perseverance in spirit. With the right team, anything is possible.